This magazine article gathers the experiences of senior CFOs embarking on new adventures as they begin working with young startups, highlighting both the benefits and challenges. In my drafts, I focused on two aspects: the youthful work environment and the resulting need for adaptation, and the iconic imagery of startups as launchpads. I envisioned the CFOs’ journey as that of astronauts. The first image represents the first day on the job, with the CFO heading toward the startup. The second depicts the effort and weightlessness of the role, and the third was a direction proposed by the agency.
Proposal Drafts
